by admin on December 13, 2012
Bread Talk Sri Lanka has been creating waves in the local Facebook and Twitter Communities, through the initiation of a social media campaign that had made an immense impact in familiarizing BreadTalk’s brand name amongst its consumers in Sri Lanka.
The success of the campaign has revealed in the Bread-Talk Facebook page www.facebook.com/breadtalksrilanka, which showcases an expansion of the fan base to over 25,000 followers within a period of five months of the campaign’s launch. The social media campaign included the development of customized Facebook applications, Special give-out campaigns, Gift-voucher promotions and other interactive Facebook engagements which had delivered remarkable results.
“The strategy followed in building the offline and online media interaction has been via the on-going marketing communications campaign for BreadTalk in Sri Lanka. This had been translated very successfully in to the Social Media campaign by Pyxle. When considering the target group for this campaign, it had been important to create a social media mechanism which truly portrayed the style, quality and variety of the BreadTalk food range. The uniqueness and novelty of the campaigns and also the innovative mechanism used in building these social media platforms, have undoubtedly enhanced customer knowledge of the products, thus assisting in our growth,” said Yatilla Wijemane, Managing Director of BreadTalk Sri Lanka.
BreadTalk had brought the best of global cuisine to Sri Lanka. We believe and strive for, offering the freshest products and ingredients to our customers.
The social media channels have been used very effectively to convey this culture and service levels.
For example, customers and followers of BreadTalk Facebook page has the ability to raise questions, request help, provide feedbacks on products as well as post comments to the company. “This definitely lifts our service offering,” added Yatila.
Pyxle devised the social media strategy by working closely with the marketing team at Bread Talk. The final strategy included a number of current and upcoming Facebook applications, promotions and even a Rapid Information Dissemination (RID) service; which enables Facebook fans to expect an on-time response from Bread Talk under an hour.
Oshada Senanayake, Director Pyxle said, “We have been very fortunate in working closely with the team at BreadTalk. The ideas and concepts that were implemented on this Social Media campaign, were astounding in the results and engagements generated. I personally believe that a committed social media engagement, such as this, brings the customers much closer to the brand. Pyxle would continue to build on top of this rapid success and provide enhanced social media products and e-marketing strategies to further enhance the BreadTalk brand and services in Sri Lanka.”
Established in 2003, Pyxle is a regional leader in internet and web based application development. The company focuses on providing its clients the opportunity to harness the true power and potential of the internet.