by admin on August 9, 2013
The deployed site offers the DFCC customer base a comprehensive website that consists of a multilingual platform together with mobile integration and branch locator, based on current web technologies.
Pyxle, in a media release issued by DFCC, said it helped provide a flexible and intelligent retrieval access portal for DFCC Bank’s online users to receive information in their preferred language. “The development team’s use of Unicode, one of the most significant global software technology trends in recent years, has set a unique precedent in creating the first Sri Lankan banking site that uses Unicode for true multilingual capability,” it said.
Rosheeni Wijesekera, Vice President, Corporate Communications for the bank said, “Our technology partner Pyxle, did a comprehensive study of our clientele and roadmap for online technology. One of the key suggestions and since implemented, has been a CMS based Sinhala and Tamil website version. They are assisting us in our goal to make the bank’s website interesting, interactive and alluring to all our stakeholders”.
She added that “as a pioneering financial institution and with our clients, language should not be a barrier to integrate people into a more informed, cyber savvy society. Pyxle did an excellent roadmap & then delivered on the various online channels necessary to cater to our online users”
Presantha Jayamaha, Managing Director of Pxyle emphasized that “working with DFCC Bank has been a very educating experience. We proposed a comprehensive engagement model to the Board comprising a web strategy inclusive of, a multilingual website, internet marketing and a Social Media engagement plan. We wanted a holistic approach to communicate the bank’s goals, brand objectives and service value to their current and potential clients.
Our extensive experience in the financial sector, understanding of the latest technology platforms and skilled in-house teams that handle all aspects of online communications provide us the capability to drive DFCC and their other businesses through the creation of a seamless online business and communication solution”.