by admin on September 4, 2010
470% traffic increase within four months of SEO
Pyxle, a top ranking software and web development company based in Sri Lanka, proved its competency in internet marketing solutions yet again when its Search Engine Optimization (SEO) project for Galle Fort Hotel resulted in a traffic increase of 470% for the hotel within just three to four months of optimization.
This success was far above the desired objectives and targeted deadlines of the project. Enthusiastic about this online expansion, Karl Steinberg, Chairman and one of the owners of Galle Fort Hotel, said: “Our primary desire when contracting Pyxle was to get to the top in the Google web searches. The support we got from Pyxle to achieve this was amazing.”
“We are very pleased with the web design, the development and search engine optimization solutions proposed and implemented by Pyxle, which has significantly improved the web presence of Galle Fort Hotel.”
“A traffic increase of 470% percent in just three to four months after the Pyxle optimization is truly tremendous. I would like to thank the Pyxle team for its vigorous efforts to put us on the top of the targeted searches. The team is very mindful in its optimization approaches whilst not disturbing the appearance or the technology in use,” Steinberg concluded.
Some of the key benefits enjoyed by the hotel through Pyxle’s comprehensive internet marketing solution are an increase in online inquiries and sales, a higher the hit rate from target countries, a boost in brand awareness, and above all a good return on investment.
According to Steinberg, Pyxle had been quite transparent about the technical effort behind the solutions it offered. Upon developing the Galle Fort hotel website, Pyxle had been rigorously working on strategies that could establish the visibility and accessibility of the site whilst improving the online popularity of this award-winning boutique hotel in Sri Lanka.
Managing Director of Pyxle Presantha Jayamaha, commenting on this latest achievement, said: “We are very happy about reaching the desired results much earlier than the expected time-frame. Southern hotels are among the most sought-after places in Sri Lanka. And it is remarkable to note that Galle Fort hotel website has beaten the online competition with other major hotels in the locality. Galle Fort Hotel obtained the top slot for all the targeted keywords and we are now working on securing these positions in the long run.”
Speaking further, Jayamaha said: “This exercise just goes to show the effectiveness of internet marketing. For example, a small hotel in Sri Lanka can attract and convince a prospective traveler in Europe to visit its hotel simply by marketing itself correctly online!”
Internet marketing is a broader mix of online marketing components a company can use as a means of increasing sales – even if its business is done completely online, partly online, or completely offline. Essentially, internet marketing is using the internet to communicate a company’s message about itself, its products, or its services online. It is one of the most economical and far reaching mediums of communication between a company and its clients.
With internet usage increasing rapidly in Sri Lanka, especially with Information and Communications Technology Association (ICTA) and Sri Lankan Government’s e-Sri Lanka strategy, Sri Lankans too enjoy a lot of internet marketing potential since the active use of social media such as forum and community portals have become a part of and parcel of the Sri Lankan life style.
Galle Fort Hotel
Located at 28 Church Street, within the ramparts of the 17th century Dutch Fortress in Galle – a UNESCO World Heritage Site, Galle Fort Hotel is one of the finest small luxury boutique heritage hotels in Sri Lanka. It is managed by the Australian Film Producer, Karl Steinberg and former Banker Christopher Ong. The prestigious Conde Naste Traveller selected Galle Fort Hotel as one of the best new hotels in the world. It was also awarded the ‘2007 UNESCO Award of Distinction for Cultural Heritage Conservation’ and was selected for ‘Most Desirable Hotel Bed Linen in the World’ by Wallpaper magazine. Most recently it had been honored by The Australian Travel Magazine as “one of the top five places in the world to chill and relax”.