by admin on July 12, 2013
Pyxle, the nation’s premier web development and software organization, has engineered a web solution for Cabraal Holdings (Pvt) creating the ultimate online automotive advertising space and consumer information website, Carstore.lk .
Many today research vehicles before buying. Carstore.lk provides a total solution through targeting the audience in brand new, unregistered, used and permits cars. Among the many unique features of the platform is where users have access to very detailed information on vehicles displayed including news, views and even videos. The comparison process too is also simplified where overall comparison against other models and makes, features, pricing and even the ability to view a shortlist of recently-viewed vehicles effortlessly available.
Reputed motor agents for international brands have partnered with the site offering shoppers transparency in pricing and vehicle specifications. Carstore.lk believes this will facilitate consumers narrowing their choice of vehicle, become aware of vehicles not previously considered, overall a personalized and convenient way to get information.
Leading Insurance and leasing companies are also accessible via the site and direct queries can be initiated with the respective service providers who will in turn contact the client with details regarding the query. Use of social media has been engaged too as users can share new models or interesting information posting updates on Facebook.
For vehicle dealers, this platform affords online visibility and the potential to increase their market share. Where previously individual merchants would have needed additional infrastructure to capitalize on the potential of digital marketing, Carstore.lk agents carry out all preliminary work i.e. images, updating vehicle details in stock and displaying this information on the site with frequent updates also undertaken.
Carstore.lk offers an integrated digital marketing experience through intuitive, customized content for users to obtain information in a simplified way. The site provides a detailed online repository of information for motor vehicles and firmly believes that car shoppers will transition from browsing to an active intent to purchase.
Carstore.lk MD/CEO Malinda Cabraal said, “We believe our site makes the vehicle shopping process more organized, informative and actionable for the shopper. Agents and dealers find Carstore.lk a natural fit. This combination together with insurance and leasing products offers a first for the local auto advertising industry. We are keen to challenge traditional boundaries allowing consumers insights into purchase evaluation before they visit a showroom.”According to Presantha Jayamaha, Managing Director of Pxyle, “We are astutely aware of the tremendous potential of digital marketing and online advertising. Our web development team, have through the site provided a high degree of personalization with a view to shaping auto web content to be more user-centric.”
Pyxle is a provider of Benchmark Internet Business Solutions empowered through a multitude of platform competencies, process management tools, quality standards and certifications. Pyxle has the experience and knowledge to consult, scope, engineer and implement medium to large scale internet applications that transform businesses.