by admin on August 22, 2013
Raux Brothers, the nation’s niche specialty boutique stores for handcrafted and contemporary furniture and accents, recently employed Pyxle, the country’s leading web solutions developer, to grow its customer base through the use of social media tools.
With a rich history spanning nearly half a century, Raux Brothers, renowned for its intricate unique craftsmanship and attention to detail, has embraced elements of social networking to interact with its customers.
Recently the Raux Brothers Facebook page reached a social media landmark having surpassed 10,000 ‘likes’. The company celebrated this unique milestone rewarding their 10,000th fan with a valuable gift voucher.
Kalani Raux of Raux Brothers stated: “We know that our customers are the heart of our business. Our fans not only like us but are interactive. We are deeply encouraged by their loyalty as it enables us to receive customer feedback and encourages interaction.”
Raux Brother is a favourite destination for gift purchases too. Its stores offer thoughtfully-designed products for every room in the home, including classic to core products with an ever-changing assortment of unique seasonal items and accessories.
“We are delighted that our decor has become an inspiration to the community. On our Facebook site, they can trade ideas, ask queries and participate in special promotions and products,” added Raux.
Pyxle’s vast experience and understanding of social media as a new social component enabled the Raux Brothers Facebook site (https://www.facebook.com/RauxBrothersSL), as a mini-web site which is informative and the perfect address to view the store’s catalogue in-depth. For easy navigation and reference, special offers, promotions, news and giveaways are displayed and highlighted. The concept of ‘Home’ resonates with the site’s audience.
Pyxle has used their experience and knowledge of the social media network to create a design momentum enabling Raux Brothers an online edge where the creative ideas of the Company are also highlighted. The informative and interesting content also portrays an understanding of the customer and ability to connect with enthusiasts, even those from across the globe “Over the past decade the internet has been instrumental in ways in which people change their decorative decisions and social buying. Inspiration online through new designs and styles have allowed for an expression of perspectives that are valued. We at Pyxle understand the power of Facebook as a marketing platform to encourage customer interaction and feedback and most importantly to create a vibrant online community that will not only garner interest in the organisation but drive real business value,” said Kavidra Weerabaddana of Pyxle.
Pyxle is a provider of benchmark internet business solutions empowered through a multitude of platform competencies, process management tools, quality standards and certifications. Pyxle has the experience and knowledge to consult, scope, engineer and implement medium to large scale internet applications that transform businesses