by admin on July 12, 2013
Pyxle, the nation’s premier web development and software organization, has engineered a web solution for Cabraal Holdings (Pvt) creating the ultimate online automotive advertising space and consumer information website, Carstore.lk .
Many today research vehicles before buying. Carstore.lk provides a total solution through targeting the audience in brand new, unregistered, used and permits cars. Among the many unique features of the platform is where users have access to very detailed information on vehicles displayed including news, views and even videos. The comparison process too is also simplified where overall comparison against other models and makes, features, pricing and even the ability to view a shortlist of recently-viewed vehicles effortlessly available.
Reputed motor agents for international brands have partnered with the site offering shoppers transparency in pricing and vehicle specifications. Carstore.lk believes this will facilitate consumers narrowing their choice of vehicle, become aware of vehicles not previously considered, overall a personalized and convenient way to get information.
Leading Insurance and leasing companies are also accessible via the site and direct queries can be initiated with the respective service providers who will in turn contact the client with details regarding the query. Use of social media has been engaged too as users can share new models or interesting information posting updates on Facebook.
For vehicle dealers, this platform affords online visibility and the potential to increase their market share. Where previously individual merchants would have needed additional infrastructure to capitalize on the potential of digital marketing, Carstore.lk agents carry out all preliminary work i.e. images, updating vehicle details in stock and displaying this information on the site with frequent updates also undertaken.
Carstore.lk offers an integrated digital marketing experience through intuitive, customized content for users to obtain information in a simplified way. The site provides a detailed online repository of information for motor vehicles and firmly believes that car shoppers will transition from browsing to an active intent to purchase.
Carstore.lk MD/CEO Malinda Cabraal said, “We believe our site makes the vehicle shopping process more organized, informative and actionable for the shopper. Agents and dealers find Carstore.lk a natural fit. This combination together with insurance and leasing products offers a first for the local auto advertising industry. We are keen to challenge traditional boundaries allowing consumers insights into purchase evaluation before they visit a showroom.”According to Presantha Jayamaha, Managing Director of Pxyle, “We are astutely aware of the tremendous potential of digital marketing and online advertising. Our web development team, have through the site provided a high degree of personalization with a view to shaping auto web content to be more user-centric.”
Pyxle is a provider of Benchmark Internet Business Solutions empowered through a multitude of platform competencies, process management tools, quality standards and certifications. Pyxle has the experience and knowledge to consult, scope, engineer and implement medium to large scale internet applications that transform businesses.
by admin on April 18, 2013
Pyxle, the country’s leading benchmark provider specialising in creative internet business solutions, enabled DFCC Bank, Sri Lanka’s premier financial services group to win the Best Web award as a financial institution.
The deployed site offers the DFCC customer base a comprehensive website that consists of a multilingual platform together with mobile integration and branch locator, based on current web technologies.
Pyxle, with over a decade of experience in helping organisations chart their online potential, aimed at providing a flexible and intelligent retrieval access portal for DFCC Bank’s online users to receive information in their preferred language.
The development team’s use of Unicode, one of the most significant global software technology trends in recent years, has set a unique precedent in creating the first Sri Lankan banking site that uses Unicode for true multilingual capability.
DFCC Corporate Communications Vice President Rosheeni Wijesekera said: “Our technology partner Pyxle, did a comprehensive study of our clientele and roadmap for online technology. One of the key suggestions and since implemented, has been a CMS based Sinhala and Tamil website version. “They are assisting us in our goal to make the Bank’s website interesting, interactive and alluring to all our stakeholders.”
She also added that, “As a pioneering financial institution and with our clients, language should not be a barrier to integrate people into a more informed, cyber savvy society. Pyxle did an excellent roadmap and delivered various online channels necessary to cater to our online users.”
Pxyle Managing Director Presantha Jayamaha emphasised that “Working with DFCC Bank has been a very educating experience. We proposed a comprehensive engagement model to the board, comprising a web strategy inclusive of a multilingual website, internet marketing and a social media engagement plan.
“We wanted a holistic approach to communicate the Bank’s goals, brand objectives and service value to their current and potential clients. Our extensive experience in the financial sector, understanding of the latest technology platforms and skilled in-house teams that handle all aspects of online communications provide us the capability to drive DFCC and their other businesses through the creation of a seamless online business and communication solution.”
Pyxle is a provider of benchmark internet business solutions, empowered through a multitude of platform competencies, process management tools, quality standards and certifications. The organisation has the experience and knowledge to consult, scope, engineer and implement medium to large scale internet applications that transform businesses.
by admin on December 13, 2012
Bread Talk Sri Lanka has been creating waves in the local Facebook and Twitter Communities, through the initiation of a social media campaign that had made an immense impact in familiarizing BreadTalk’s brand name amongst its consumers in Sri Lanka.
The success of the campaign has revealed in the Bread-Talk Facebook page www.facebook.com/breadtalksrilanka, which showcases an expansion of the fan base to over 25,000 followers within a period of five months of the campaign’s launch. The social media campaign included the development of customized Facebook applications, Special give-out campaigns, Gift-voucher promotions and other interactive Facebook engagements which had delivered remarkable results.
“The strategy followed in building the offline and online media interaction has been via the on-going marketing communications campaign for BreadTalk in Sri Lanka. This had been translated very successfully in to the Social Media campaign by Pyxle. When considering the target group for this campaign, it had been important to create a social media mechanism which truly portrayed the style, quality and variety of the BreadTalk food range. The uniqueness and novelty of the campaigns and also the innovative mechanism used in building these social media platforms, have undoubtedly enhanced customer knowledge of the products, thus assisting in our growth,” said Yatilla Wijemane, Managing Director of BreadTalk Sri Lanka.
BreadTalk had brought the best of global cuisine to Sri Lanka. We believe and strive for, offering the freshest products and ingredients to our customers.
The social media channels have been used very effectively to convey this culture and service levels.
For example, customers and followers of BreadTalk Facebook page has the ability to raise questions, request help, provide feedbacks on products as well as post comments to the company. “This definitely lifts our service offering,” added Yatila.
Pyxle devised the social media strategy by working closely with the marketing team at Bread Talk. The final strategy included a number of current and upcoming Facebook applications, promotions and even a Rapid Information Dissemination (RID) service; which enables Facebook fans to expect an on-time response from Bread Talk under an hour.
Oshada Senanayake, Director Pyxle said, “We have been very fortunate in working closely with the team at BreadTalk. The ideas and concepts that were implemented on this Social Media campaign, were astounding in the results and engagements generated. I personally believe that a committed social media engagement, such as this, brings the customers much closer to the brand. Pyxle would continue to build on top of this rapid success and provide enhanced social media products and e-marketing strategies to further enhance the BreadTalk brand and services in Sri Lanka.”
Established in 2003, Pyxle is a regional leader in internet and web based application development. The company focuses on providing its clients the opportunity to harness the true power and potential of the internet.
by hajara on August 28, 2012
Pyxle,a software and web development company’s Search Engine Optimization (SEO) project for Palagama Beach Resort, resulted in a traffic increase of 650 percent for the hotel within 5-6 months of optimisation. Enthusiastic about the, owner of Palagama Beach ResortJohn Balmond said, “Our primary desire when contracting Pyxle was to get to the top in Google web searches. The support we got from Pyxle to achieve this was amazing. We are very pleased with the web design, the development and search engine optimization solutions proposed and implemented by Pyxle which has significantly improved the web presence of Palagama Beach Resort”. “A traffic increase of 650 percent in six months after the Pyxle optimization surpassed all our expectations. I would like to thank the Pyxle team for their tremendous efforts to put us on the top of the targeted searches They are extremely good in their optimisation approaches and maintain the look and feel of the website without altering it”, Balmond said.
Source : http://www.sundayobserver.lk/2012/06/17/fin42.asp
by hajara on July 12, 2012
A traffic increase of 650% in just 6 months after the Pyxle optimisation surpassed all our expectations. I would like to thank the Pyxle team for their tremendous efforts to put us on the top of the targeted searches. They are very good in their optimisation approaches and maintain the look and feel of the website without altering it – Palagama Beach Resort Owner John Balmond Pyxle, a top ranking Software and Web Development Company based in Sri Lanka proved yet again their competency in Internet Marketing solutions when their Search Engine Optimisation (SEO) project for Palagama Beach Resort, resulted in a traffic increase of 650% for the Hotel within just five to six months of optimisation. This success was far above the desired objectives and targeted deadlines of the project. Enthusiastic about this online expansion Palagama Beach Resort Owner John Balmond said, “Our primary desire when contracting Pyxle was to get to the top in the Google web searches. The support we got from Pyxle to achieve this was amazing. We are very pleased with the web design, the development and search engine optimisation solutions proposed and implemented by Pyxle which has significantly improved the web presence of Palagama Beach Resort.” “A traffic increase of 650% in just 6 months after the Pyxle optimisation surpassed all our expectations. I would like to thank the Pyxle team for their tremendous efforts to put us on the top of the targeted searches. They are very good in their optimisation approaches and maintain the look and feel of the website without altering it,” Balmond said. The Pyxle Internet Marketing solutions include Search Engine Optimisation and marketing, Social Media Optimisation (SMO), Online PR together with Online Research and Analytical Performance Reporting. Some of the key benefits enjoyed by the hotel through Pyxle’s comprehensive internet marketing solutions are an increase in online inquiries and sales, a higher hit rate from target countries, a boost in brand awareness, and above all a good return on investment. According to Balmond, Pyxle has been quite transparent about the technical effort behind the solutions they offer. Together with optimising the Palagama Resort website, Pyxle has been meticulously implementing other strategies, such as Social Media Engagement, that would improve the online popularity of this award winning boutique resort. Pyxle Managing Director Presantha Jayamaha commenting on this latest achievement said “We are very happy about reaching the desired results much early than the expected time frame. Small boutique hotels are among the most sought after places in Sri Lanka. It is remarkable to note that the SEO work done has given Palagama the edge over other major hotels in the locality. Palagama Beach Resort obtained the top slot for all the targeted keywords and we are now working on securing these positions in the long run.” Jayamaha also said, “This exercise just goes to show the effectiveness of Internet marketing as in this example; a small hotel in Sri Lanka can attract and convince a prospective traveller in Europe to visit its hotel simply by marketing itself correctly online.” Internet marketing is a broader mix of online marketing components, such as SEO, Social Media and Pay-Per-Click. It is essentially using the Internet to communicate a company’s message about itself, its products, or its services online. It is one of the most economical and far reaching mediums of communication between a company and its clients.
by hajara on June 18, 2012
Wednesday, 06th June 2012, Colombo: DFCC Bank (DFCC) and DFCC Vardhana Bank (DVB) consolidated and integrated their presence on the information superhighway into one location through the launch of their new website www.dfcc.lk .With a view to delivering seamless banking services through a convenient, easy to navigate portal, the Banking Group hopes to meet the financial needs of the cyber savvy generation. “In a knowledge-based world, technology plays a vital role in increasing access to information while contributing to economic growth and productivity. It is estimated that Sri Lanka has more than two million internet users with many more having mobile connectivity. The social media networks boast more than 1000 million active users of which, over one million are estimated to be from Sri Lanka. All of this leads to a compression of human connectivity, leading us to re-think the well touted concept of a cyber-village.” said Mr. Nihal Fonseka, Chief Executive of DFCC Bank. He added, “With www.dfcc.lk our web presence is integrated into one location while ensuring high user engagement through dynamic content. We are also presenting the idea of a virtual branch through connectivity to our internet banking portal, which connects our customers to the services they require, at the speed of a key-stroke” The site also features “Virtual MindStar”, the online version of DFCC’s tremendously successful reality TV quiz show DFCC MindStar. Competitors can now win exciting prizes by testing their quiz skills virtually. The new and improved website includes the following features: • Search function – this will enable users to find information on the website through keywords or phrases
• GPS enabled branch locator
• Connectivity to the banks’ social media pages (Facebook, YouTube, LinkedIn, etc.)
• Web forms related to loan applications, account openings, etc. • Loan and deposit calculators related to specific products displayed on product pages. • Embedded video links
• News blog
• Application/widget delivering the latest financial news
• Forex Rates
Speaking on the new web portal, Mr. Lakshman Silva, CEO of DFCC Vardhana Bank stated, “The richness of the world-wide-web demands us to be more proactive in our information delivery strategy. With consumers living fast-paced lifestyles, their requirements now need to be fulfilled faster than ever. As part of our continued commitment to technological advancement of our delivery channels, this site, along with the connected Internet Banking portal will enable users to access our seamless solutions more expediently. This is just the first phase of the development of the www.dfcc.lk web portal. As the next step in the evolution of the website the DFCC will create multi lingual versions in Sinhala and Tamil while a mobile version has also been planned for the near future.”
Source : http://www.dfcc.lk/news/dfcc-launches-brand-new-website-1
by hajara on May 31, 2012
You may have heard that acquiring a new customer can cost up to five times more than keeping the customers you already have. Yet poor customer service continues to irritate many consumers. More than half of U.S. consumers (55 percent) polled for the 2012 American Express Global Customer Service Barometer (PDF) say they’ve turned their backs on at least one potential purchase in the past year as a result of what they saw as poor service. And while only 17 percent of those surveyed say they’ve used social media to seek a resolution to their customer service query, this savvy group carries a lot of weight in how companies should respond. Why? A whopping 83 percent of consumers who use social media to try to resolve a service or support issue have bowed out of a purchase when they have a bad service. What’s more, social media users say they spend 21 percent more with companies that provide great service. And these particular users say they’re far more likely to tell others about their experience. For example, consumers who use social media for customer service will tell an average of 42 others about a good experience — and tell an average of 53 people about a bad customer-service experience. The general population, in contrast, will tell 15 people about a good experience and 24 about a negative one. Zack Urlocker, chief operating officer of Zendesk, the help-desk software behind Zappos, says the rise of social media means customers expect authentic, truthful and open communication and won’t be fooled by excuses, runarounds and insincerity. “Businesses need to develop a proactive customer-engagement strategy that seamlessly integrates social media, in order to temper the likelihood of something spinning out of control.” He said the way to do that is to make sure you talk to your customers through their preferred communication vehicle, such as Twitter or Facebook.
by hajara on April 25, 2012
Facebook disclosed on Monday that it has 901 million users, making it likely that it will pass the 1 billion mark well before the end of the year. The company, which dropped the stat in its amended S-1 filing, also notes that its network receives 3.2 billion comments per day and 300 million new photos daily. The site also claims 125 billion friendships. Of the 901 million figure, 526 million were described as daily active users in March. Some 488 million people also used Facebook mobile products that month, according to the filing. When Facebook filed its IPO paperwork with the SEC in February, the network tallied 845 million users. Back in January, Gregory Lyons, a senior analyst at iCrossing, estimated that Facebook would hit 1 billion users by August, a rate of growth that appears plausible based on the latest numbers. Even before Monday’s latest numbers dropped, Facebook was by far the largest social network in the world. Twitter, which passed 500 million users in February, is number two on the list — although Twitter says that only 140 million of those accounts are active. How big will Facebook get, and how fast? Let us know your thoughts in the comments.
by admin on April 4, 2012
The Big Debate
Is email marketing dead? I’ve written about this two years ago and it keeps coming back. Certainly, mumblings around the social media circuit like to evoke the sentiment and I expect we’ll here more about it at San Francisco’s ad:tech this week. I’m sure there’s a track somewhere in the two days which asks: “Is email marketing still relevant in a world full of social networks?” Remember all the talk a few years back about how Social was going to replace email? Dave Scott, CEO of Marketfish does. The sentiment back then was all about how kids 18 and under “don’t know what email is.” But things appear to have come full-circle according to Dave, “If you are a brand and you want people to like your Facebook page, all you are really doing is hoping they are going to like it. What smart social marketers do is use email to drive people to social engagement.” Email Part of Good Social Dave’s not alone in his thoughts. Social media strategists are writing that email marketing is still a very important and relevant part of any complete web marketing strategy. The key now is to effectively combine your email marketing and social media marketing strategies together to execute on your goals. “In order to make social effective,” Dave says, “you have to drive the right traffic.” Email is certainly a good way to do that. After all, people rarely switch email addresses, but they do migrate from one social media channel to another. And a company like Marketfish is able to deliver cost-effective CPCs because email marketing done right is highly targeted. Combining email and social media is becoming easier for marketers, as well, as technology providers have synchronized the two. Constant Contact allows you to include a share bar in your newsletter so readers can share it on your social networks. And MailChimp makes it easy to drop in social sharing icons from an abundance of social networks, including Facebook, Twitter, Digg, to bring your marketing campaign full circle. In the end, email may very well be an essential element to effective social media marketing
Source : http://socialmediatoday.com/socialmktgfella/481286/email-marketing-dead-interview-marketfish-ceo-dave-scott
by hajara on February 8, 2012
How do the big, name-brand companies stay on top? One answer is innovation. Besides acquiring smaller, innovative companies, most giant brands also put a lot of energy into research and development. So they’re constantly testing out new ideas in every element of their business, from marketing strategy to products.
Here are three of latest and greatest ideas that recently caught my eye, which come courtesy of Starbucks, Amazon and USPS:
Starbucks recently opened a portable store in the Seattle area that’s made from four stackable shipping containers. The store offers many possibilities. It’s moveable like a food truck, but offers a different look and feel. Maybe they could plop it down in different cities, or as a test store in a prospective market. If customers don’t come, they could try again a few blocks away.
At the same time, the store makes a statement about Starbucks’ commitment to the environment. It’s essentially a recycled store. On the exterior reads the company’s motto: “regenerate, reuse, recycle, renew, reclaim.” It also has a tiny footprint, under 500 square feet.
The company says it may use them in the parking lot while stores are being remodeled or constructed. What a great way to start building your audience before you open.
For its part, Amazon is testing out a new delivery method for its many packages — PIN-based, self-service lockers they place at a nearby 7-Eleven or other 24/7 convenience store. If you’re not home much, you could pop by your locker when it’s convenient and keep your packages secure in the meanwhile. They’re trying out these lockers in Seattle, New York and London.
USPS likes this idea, too — they’re testing “gopost” parcel lockers outside post offices in Northern Virginia. The lockers enable customers to receive high-value items such as smartphones in a secure way, then retrieve them anytime.
These news twists show how valuable it is to rethink every aspect of your business. Not all new initiatives should be about products or services. It’ll be interesting to see how these innovations are received by customers.