Pyxle, the nation’s leading Internet business solutions provider, helped Kia Sri Lanka, the local agent for one of the world’s fastest moving global automotive brands launch its new responsive web portal, www.kia.lk.
Pyxle’s given brief was to design a portal delivering the very best user experience embedding Kia’s deeply entrenched corporate philosophy of exceeding customer expectations through its products and services.
Locally recognised as a premium brand offering luxurious automobiles, Kia Sri Lanka required the portal’s attention focused on providing comprehensive information about the brand and its variety of products, feature individual product pages, on providing streamlined navigation, user friendly convenient search options, a responsive design to assist in the research of automobiles and a catchy blueprint to ensure a pleasant online experience.
“We are confident that our new portal mirrors the standards of excellence echoed in our brand slogan ‘The Power to Surprise’. Our digital initiative is aimed at offering unparalleled user experience to our local audience through engaging and interactive content,” said Kia Sri Lanka Chief Operating Officer Andrew Perera. “Our new portal also sets us apart from other local automotive organisations and we are extremely excited to offer this new unrivalled digital platform to our clients, prospects and local Kia fans,” Perera added.
Pyxle developed the portal incorporating an advanced content management systems that delivers a robust online experience. Features include a 360 degree vertical gallery for each car, the ability to change the colour of the vehicle, graphically displaying the interior and exterior of the chosen vehicle and real-time stock updates. Created using a combination of front-end and server-side technologies, allows consumers to book their service and service locators using Google Maps, make online inquiries and book a test drive. Also accessibility through mobile empowerment provides a total responsive web design.
The aesthetically designed portal also highlights current news and brand development that’s distinctive to Kia globally. Sponsorship arrangements and significant recent events such as the accolade of being awarded Best Global Brand of the Year 2013 are elaborated to enhance the relationship and reach with Kia customers and its community.
According to Pyxle Director Operations Oshada Senanayake: “We are very proud that together with Kia Sri Lanka, we were able to create a dynamic new portal enhancing the online experience for their valued existing customers and future potential ones. We developed a set of new tools and features providing new innovations to make the web portal engaging and user-friendly and above all beyond customer’s expectations.”