A change that was put to effect in due course of the last month, Google now omits the ‘mobile friendly’ label which appears on the left of search results. With a vast majority of websites now adhering to mobile responsiveness, the search engine giant determined that removing the label would de-clutter the display of search results.
Google also stated that websites with unnecessary pop-ups will be penalised during the forthcoming year. Banners which cover a significant portion of indexed content on webpages or interstitials that push content below the fold will negatively affect rankings.
Exceptions include cookie policies, legal disclaimers, age verifications, login requests for non-indexed content and banners which do not compromise on the immediate access of content.
So what does this mean for your business’s web presence?
It’s not breaking news that mobile responsiveness is ubiquitous and an absolute necessity for grabbing the attention of customers, retaining that attention and ensuring good ranking in search results today. What’s newfound is that the correct UI can also assist your website to land high within search rankings due to improved accessibility of content – and the correct design and placement of interstitials proves just that.
In conclusion, it’s safe to say that a carefully structured website leads to high quality, organic SEO. Both these aspects within today’s digital sphere go hand-in-hand. Therefore, our panel of web engineers and SEO technicians work in tandem to produce the right blend of strategies that result in a holistic digital presence.
Nowadays, concentrating on effective UI strategies in conjunction to SEO is the ideal blueprint to construct a competent web presence, unlike times gone by when each of these areas were individually focused upon.
Interested to know how we can help you? Reach out to us today.