Media Center

Luxury resort chain Heritance Hotels reveals its ‘Heritance Destinations’ concept with a site that has been developed by Pyxle

by Pyxle PR on November 8, 2016

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As the ‘Heritance Destinations’ concept was brought to life over the web front by Pyxle, adhering to its guidelines to consolidate many of the hotel’s websites was a challenge well met. Dynamic layouts were created with captivating imagery, booking integrations and real-time Social Media portals.  Aspects that would attract users’ attention such as offers and promotions were made to be the focal point, further enhancing the UX quotient of the website.

Please visit the Heritance Hotels website at www.heritancehotels.com 

Monthly Newsletter – October 2016

by Pyxle PR on October 28, 2016

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Pyxle’s competencies cater to the Commercial Bank of Ceylon PLC, giving its website a complete overhaul

by Pyxle PR on October 28, 2016

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The brand new web platform for Commercial Bank was developed based on analysis of how users engaged with the bank’s previous site. Concise analytics assisted our team to determine an approach for finding information that worked in accordance to the individual needs of each user. This included giving users the ability personalise their journey over the website by customising their own landing pages and marking favourites on-site.

The position and placement of every graphic element has been integral for contributing to a fluid and animated design that seamlessly works across any device. Pyxle has also enabled the bank to take the articulation of its product and service portfolio a notch above by providing comprehensive details about each product/service prior to recommending it to users. Other important information such as interest rates are available at a glance, thereby helping users to better determine whether a product/service is suitable for them or not.

Please visit the Commercial Bank website at www.combank.lk/newweb

The first Colombo Digital Marketers Meetup kick-started with a training session on Google AdWords

by Pyxle PR on October 27, 2016

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The Colombo Digital Marketers Meetup has been conceptualised by Pyxle to gather aspiring digital marketers from the Sri Lankan community. The recently formed fraternity attracted over 45 participants at the inaugural training session that it conducted for beginners, on the 20th of this month.

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Powered by Google and Google Business Groups (GBG) Sri Lanka in partnership with Pyxle, the training session was prepared and led by Danushki Perera, Head of iMarketing at Pyxle. Focusing on the fundamentals of Google AdWords, the session also addressed how various ad campaigns could be applied to businesses. Talks ended with practical assignments on how to successfully create search and display ads.

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Recognising the demand for up-to-date skills in fields such as SEO and search engine marketing, Pyxle envisions to establish an active digital marketing community in the country. The Colombo Digital Marketers Meetup has therefore been a key strategy to develop career paths and competencies in digital marketing, by organising insightful training sessions. The Colombo Digital Marketers Meetup plans on continuing similar editions in the future and welcomes enthusiasts from any industry to take part.

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For the latest happenings on the Colombo Digital Marketers Meetup, join us on our Meetup page to stay updated!

 

Interactive digital banking solutions from Pyxle – revolutionising the way Sri Lankans do their banking

by Pyxle PR on October 24, 2016

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Pyxle has been, and continues to be an integral partner for delivering digital strategies to 4 leading banks in Sri Lanka. With our background of conceptualising futuristic solutions for the banking and finance sector, we have recognised the growing need for customised, accessible banking that goes beyond the traditional, in-person concept.

Our forte in world-class software development is now being diversified to cater to omnichannel digital banking solutions, by way of interactive banking kiosks. These kiosks can assist even the most remote locations in being equipped with a full range of banking services, where every unit shall be seamlessly connected to a centralised banking centre that operates 24/7.

Customers can perform any service with one-on-one assistance from a bank representative via video call, just like they would if they were at the bank. This thereby preserves the convenience of offering individual support to each customer, with the added benefit of confidentiality and the ability to bank anywhere, anytime.

To know more about these services, please get in touch with us today by calling us on 0115 355 366 or by sending us an e-mail at contact@pyxle.net.

Pyxle to expand its business presence in Europe by strengthening current and prospective networks

by Pyxle PR on October 21, 2016

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Consisting of a robust local and international portfolio, Pyxle aims to go beyond its present landscape by expanding its operations furthermore on a global scale. With a network successfully in operation in Canada, Malaysia and Sweden, we are striving to extend our market presence by reinforcing current partnerships and forging future ones during the coming month.

Sessions will comprise of a roadshow in Germany, along with participation at the Hightech Summit that is due to happen on the 8th of November at Stuttgart. This shall give us the chance to network with large-scale corporations as well as tech start-ups for emphasising on how their businesses can gain value by establishing operations in Sri Lanka. We will also be visiting Sweden for meeting our current clientele, to further strengthen partner relations and also grow our operations.

 

Colombo Process introduces a dynamic online information portal that’s engineered by Pyxle

by Pyxle PR on October 12, 2016

The Colombo Process is an organisation which acts as an independent governing body for policies, standards and regulations revolving around labour sending countries in Asia. Primarily an information and publication based web platform, Colombo Process underwent thorough needfinding during its design stage. A user persona analysis was executed by our web engineering panel with quantitative and qualitative feedback obtained from questionnaires, surveys and one-on-one interviews from current audiences.

The wireframes created were subsequently reliant on all profiles from the persona analysis; making sure to strike the right balance such that every user profile was catered to equally, from an initial low-fidelity stage. Information findability was a major pain point that was brought to light during the requirement gathering stage. Improved information architecture was therefore delivered via compartmentalisation based on the user persona analysis that was carried out. This helped transform the manner in which users could find that they are looking for.

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The intuitiveness of the search engine was thereby enhanced owing to these strategies. Add to this an accounts section which features industry standard security, along with knowledge sharing platforms and video conferencing tools to facilitate communication across member states.

The Colombo Process is an organisation that works with labour exporting countries in Asia, by facilitating a platform to create and discuss regulations, policies and crisis management regarding manpower placed overseas. In operation since 2003, 11 countries actively participate in this forum, with 8 observer countries offering the support required to sustain fair and equitable practices when it comes to labour export.

Visit the Colombo Process website at www.colomboprocess.org

Commercial Bank of Maldives (a subsidiary of the Commercial Bank of Ceylon PLC) releases a powerful web portal that has been engineered by Pyxle

by Pyxle PR on October 6, 2016

Commercial Bank of Maldives released its official website simultaneously with the commencement of its operations in Malé, earlier this month. With a visual identity that significantly differs from its parent organisation, our team of web engineers accommodated these variations to reveal a web presence that would enforce the bank’s mission for serving with cutting-edge technology.

Information for different audiences have been tabulated to provide maximum ease of access, complete with an interface that’s touch-enabled, responsive and highly engaging.

Visit the CBM website at www.cbmmv.com

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Monthly Newsletter – September 2016

by Pyxle PR on September 30, 2016

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Google removes ‘mobile-friendly’ label from search results, further validates the necessity of responsive webpages

by Pyxle PR on September 26, 2016

A change that was put to effect in due course of the last month, Google now omits the ‘mobile friendly’ label which appears on the left of search results. With a vast majority of websites now adhering to mobile responsiveness, the search engine giant determined that removing the label would de-clutter the display of search results.

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Google also stated that websites with unnecessary pop-ups will be penalised during the forthcoming year. Banners which cover a significant portion of indexed content on webpages or interstitials that push content below the fold will negatively affect rankings.

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Exceptions include cookie policies, legal disclaimers, age verifications, login requests for non-indexed content and banners which do not compromise on the immediate access of content.

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So what does this mean for your business’s web presence?

It’s not breaking news that mobile responsiveness is ubiquitous and an absolute necessity for grabbing the attention of customers, retaining that attention and ensuring good ranking in search results today. What’s newfound is that the correct UI can also assist your website to land high within search rankings due to improved accessibility of content – and the correct design and placement of interstitials proves just that.

In conclusion, it’s safe to say that a carefully structured website leads to high quality, organic SEO. Both these aspects within today’s digital sphere go hand-in-hand. Therefore, our panel of web engineers and SEO technicians work in tandem to produce the right blend of strategies that result in a holistic digital presence.

Nowadays, concentrating on effective UI strategies in conjunction to SEO is the ideal blueprint to construct a competent web presence, unlike times gone by when each of these areas were individually focused upon.

Interested to know how we can help you? Reach out to us today.