Media Center

Monthly Newsletter – September 2016

by Pyxle PR on September 30, 2016

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Google removes ‘mobile-friendly’ label from search results, further validates the necessity of responsive webpages

by Pyxle PR on September 26, 2016

A change that was put to effect in due course of the last month, Google now omits the ‘mobile friendly’ label which appears on the left of search results. With a vast majority of websites now adhering to mobile responsiveness, the search engine giant determined that removing the label would de-clutter the display of search results.

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Google also stated that websites with unnecessary pop-ups will be penalised during the forthcoming year. Banners which cover a significant portion of indexed content on webpages or interstitials that push content below the fold will negatively affect rankings.

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Exceptions include cookie policies, legal disclaimers, age verifications, login requests for non-indexed content and banners which do not compromise on the immediate access of content.

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So what does this mean for your business’s web presence?

It’s not breaking news that mobile responsiveness is ubiquitous and an absolute necessity for grabbing the attention of customers, retaining that attention and ensuring good ranking in search results today. What’s newfound is that the correct UI can also assist your website to land high within search rankings due to improved accessibility of content – and the correct design and placement of interstitials proves just that.

In conclusion, it’s safe to say that a carefully structured website leads to high quality, organic SEO. Both these aspects within today’s digital sphere go hand-in-hand. Therefore, our panel of web engineers and SEO technicians work in tandem to produce the right blend of strategies that result in a holistic digital presence.

Nowadays, concentrating on effective UI strategies in conjunction to SEO is the ideal blueprint to construct a competent web presence, unlike times gone by when each of these areas were individually focused upon.

Interested to know how we can help you? Reach out to us today.

The Acunetix Web Application Vulnerability Report 2016 – A Strategic Review

by Pyxle PR on September 23, 2016

In its latest web application vulnerability report, online security scanning expert Acunetix states that high severity attacks have been on the rise by 9%, since 2015.

As the digital sphere accelerates into a fast-paced environment which millions depend on daily, the chances of security breaches tend to increase manifold too. Companies now excessively rely on web apps to satisfy consumer demands, while giving development teams tight deadlines to implement solutions.

As the usage for apps reach its peak, over 27,000 web scans and over 17,000 network scans have been analysed by Acunetix, disclosing all results over its comprehensive Web Application Vulnerability Report 2016.

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Web server and perimeter network vulnerabilities have incurred a significant increase, while serious vulnerabilities over WordPress and JavaScript have more than doubled during the past 12 months. With most websites worldwide susceptible to at least one highly severe security attack, it is highly likely for breaches to occur if action isn’t taken quickly, and by effective means.

A leading name in online security scanning, Acunetix has been helping websites and web applications achieve superior security standards since 2005. The security expert recommended actions which involve a combination of preventative measures as well as solutions to fix prevailing security defects.

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Designing/developing platforms to instil high security and resist penetration from attackers is the foundation for sustaining robust websites and apps. Conducting a blend of automatic and manual testing on a regular basis helps to further maintain security standards through scanning, monitoring and resolving issues.

Being on the forefront of strategic software development and in partnership with Acunetix, Pyxle presents the perfect blend of competencies to cater to a web presence which strikes the right balance between security and functionality. Our updated security license from Acunetix enables enhanced scanning and resolution of issues during every stage of the software development cycle, including after implementation.

Talk to us today on how you can produce a website that complies with today’s security requirements. We can also offer a trial from Acunetix, by conducting a complimentary scan over your site or app.

Please refer to the Acunetix Web Application Vulnerability Report 2016 for more information.

W.M. Mendis redefines elegance with brand new website that’s crafted by Pyxle

by Pyxle PR on September 21, 2016

Rebuilding the perception of W. M. Mendis as being a brand of finesse and sophistication was brought to life over its all-new website. This was made possible by collaborative design that heightened brand empowerment, while creating scenarios for relating to users in a personified manner.

Watch this video for a creative preview of the website.

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Launched by Pyxle: Centre for Policy Alternatives launches online information hub on housing and urbanisation

by Pyxle PR on September 1, 2016

An organisation that conducts research on key issues pertaining to property development, housing and eviction, ‘Right to the City’ is an initiative by the Centre for Policy Alternatives (CPA). The project aims to raise awareness on the issues which low to middle class citizens face as they are involuntarily evicted from their homes due to the construction of high-rise buildings.

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The information-based template of the RTTC site is the ideal framework for sharing content such as statistics and blog articles for optimum insights. The Content Management System (CMS) for the site allows administrators even with minimal technical knowledge to regularly make updates. The versatility to accommodate an assortment of content types provide target audiences such as state authorities and NGOs the intelligence they need for informed decision making.

Visit the Right to the City website at www.righttothecity.info

Monthly Newsletter – August 2016

by Pyxle PR on August 31, 2016

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CIM Sri Lanka partners with Pyxle

by Pyxle PR on August 30, 2016

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From left to right: Sanjika Perera, Chairman (CIM Sri Lanka), Oshada Senanayake, COO/Director (Pyxle) and Sanjeew Perera, Manager Business Development (Pyxle)

The Chartered Institute of Marketing Sri Lanka entered into a strategic partnership with Pyxle (Pvt) Ltd. Pyxle was the Digital Media partner for the flagship event of the institute’s annual calendar, CIM Sri Lanka Annual Conference, held on 28th and 29th June 2016.

The partnership between CIM Sri Lanka and Pyxle (Pvt) Ltd will mutually benefit both organisations in terms of strengthening respective brand identities in the market. Commenting on the partnership, Sanjika Perera, chairman of CIM Sri Lanka said, “We are proud to partner with Pyxle (Pvt) Ltd and are grateful to their continued support to promote CIM and its activities in Sri Lanka. Pyxle has competently synergised real-time digital marketing strategies with our objectives to attract marketing enthusiasts for optimising their know-how in these diverse business areas.”


CIM Sri Lanka is the first international branch of CIM UK and is proud to claim the largest membership outside the UK. Celebrating its 20th anniversary, CIM Sri Lanka has always campaigned for high professional standards, greater recognition for the profession and marketing excellence in Sri Lanka through education, training and development.

Oshada Senanayake, COO/Director at Pyxle (Pvt) Ltd remarked, We are delighted to collaborate with the Chartered Institute of Marketing Sri Lanka as it will be a great opportunity to work together with the largest professional body of marketing. Our aim is to produce intuitive social interfaces that potently articulate every event’s mission for setting and developing the standards of marketing in Sri Lanka.”

Based in Sri Lanka and consisting of a global presence in Canada, Sweden and Malaysia, Pyxle has been contributing towards creating diverse web landscapes for numerous blue-chip organisations since 2003. To know more about their key competencies, please call 011 5355 366 or e-mail at contact@pyxle.net.

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Pyxle delivers a uniquely engaging web presence for Organic Life Teas

by Pyxle PR on August 29, 2016

A brand that focuses on ethically sourcing organic tea, Organic Life Teas aimed to establish a web presence that showcased a combination of business values at a glance. A single page website serves as a versatile information hub, with all aspects collaborating through a dynamic interaction model.

Here’s a preview of the single page layout:

The brand’s key qualities are brought to life with graphics and navigation that complement each other. All of this is made possible through a design which features seamless progression from top to bottom. Add to that an inbuilt eCommerce platform that’s powered by Magento. This enables an omni-channel shopping experience, thereby revealing a service-based design which precisely targets the needs of end users.

Please visit the Organic Life Teas website on www.organiclifeteas.com.

 

Empowering the next generation of cyber gaming: Pyxle at the Mercantile e-Sports Championship 2016

by Pyxle PR on August 19, 2016

Pyxle joined hands with Gamer.lk earlier this month for being the official digital service provider for its Mercantile e-Sports Championship event. A tournament that saw 28 IT corporations taking part, Pyxle captured the exhilaration via live social media coverage as teams battled it out over games such as Dota 2, Call of Duty 4: Modern Warfare, FIFA 16, Mortal Kombat X and Project Cars.  With the event displaying so much camaraderie, all of this was brought to life over the digital front by our team of strategists who were on-call throughout the event.

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Key elements of the campaign included professional photography and live updates. Our team also conducted a variety of interviews, giving gamers and spectators the chance to voice their thoughts on the up and coming industry of e-Sports in the country. Last but not the least, our Pyxlites themselves participated! Five of them battled it out for Call of Duty 4: Modern Warfare, thereby contributing to more excitement in due course of the event.

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Organised by Gamer.lk, the Mercantile e-Sports Championship 2016 was geared by a fraternity of cyber gaming enthusiasts in Sri Lanka. Equally committed to sharing their passion of gaming, this community has been giving discerning gamers who have a competitive streak the opportunity to officially contest against fellow gamers, across the country. Gamer.lk has also brought gaming fans the immensely popular Sri Lanka Cyber Games, which has been the biggest thus far in the arena of cyber gaming islandwide.

Watch one of our interviews for an exclusive take on the event.

 

Are you keeping track of what others are saying about your brand?

by Pyxle PR on August 11, 2016

Now, social listening tools assist business owners to monitor brand sentiments real-time, over the digital front.

Today, social media management isn’t just about devising strategies, launching campaigns and evaluating the number of likes and comments received by a post. Reaching your customers when they mention your brand and interacting with them is essential to determine brand sentiments, while also proactively addressing key concerns.

Listening and engaging with your audience outside your target campaign(s) or hashtag(s) is a challenge. Therefore, being able to listen into conversations over social media where users haven’t mentioned your official brand name/handle/hashtag (basically what notifies you that you are being spoken of) proves the true versatility of social listening tools. By gauging how customers feel about your brand, you can gain the edge to also make informed decisions for key business areas such as marketing and product development, in the future.

Social listening tools therefore enable brands to create a unanimous link between consumers, and help bridge that gap when it comes to connecting and engaging. In turn, this leads to better understanding of brand perception, as well as brand management.

Social listening tools assist brands in 2 key scenarios, which are:

1.   Negative situations: you can execute steadfast reputation management in the event a negative comment or post is made about your brand, even if an official handle/hashtag isn’t used and you aren’t notified.

2.   Proactive marketing: feeding social listening tools specific keywords can reveal who is talking about something which your brand can potentially offer, and directly make suggestions or advertise your products/services to them.

 

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Social listening tools aren’t confined to social media networks alone; blogs, websites, forums and review sites are also scanned to reveal insights about who has been saying what about your brand, when, where and why. Additionally, various advanced social listening platforms process data from findings to determine ROI. In other words, the final report can tell you how many of your followers have been converted to customers.

Certain social media networks such as Facebook limit social listening tools to track all conversations, due to its privacy policy in maintaining confidentiality for users. However, value-added attributes such as those mentioned above make social listening feel more than just a means of staying on par with your target audience’s impression of your brand. With the ability to offer compelling business intelligence through digital media, being absent from social listening can alienate customers and reduce credibility associated with your brand.

Unlike times gone by when customers approached brands, the current era of customer engagement needs to be initiated by brands themselves, by reaching out to its audience and proactively conversing with them. So it’s not difficult to see that the next generation of customer support and engagement will be over digital. As a brand, being equipped with the right ammunition is what will help you rise up to the challenge!

Thinking of applying social listening tools to your digital marketing efforts? Allow us to guide you on how you can make the best use of these sophisticated features for optimum perception building and online reputation management.

Call us on 011 5 355 366 or reach out to us at contact@pyxle.net.