by Pyxle PR on October 28, 2016
The brand new web platform for Commercial Bank was developed based on analysis of how users engaged with the bank’s previous site. Concise analytics assisted our team to determine an approach for finding information that worked in accordance to the individual needs of each user. This included giving users the ability personalise their journey over the website by customising their own landing pages and marking favourites on-site.
The position and placement of every graphic element has been integral for contributing to a fluid and animated design that seamlessly works across any device. Pyxle has also enabled the bank to take the articulation of its product and service portfolio a notch above by providing comprehensive details about each product/service prior to recommending it to users. Other important information such as interest rates are available at a glance, thereby helping users to better determine whether a product/service is suitable for them or not.
Please visit the Commercial Bank website at www.combank.lk/newweb
by Pyxle PR on October 27, 2016
The Colombo Digital Marketers Meetup has been conceptualised by Pyxle to gather aspiring digital marketers from the Sri Lankan community. The recently formed fraternity attracted over 45 participants at the inaugural training session that it conducted for beginners, on the 20th of this month.
Powered by Google and Google Business Groups (GBG) Sri Lanka in partnership with Pyxle, the training session was prepared and led by Danushki Perera, Head of iMarketing at Pyxle. Focusing on the fundamentals of Google AdWords, the session also addressed how various ad campaigns could be applied to businesses. Talks ended with practical assignments on how to successfully create search and display ads.
Recognising the demand for up-to-date skills in fields such as SEO and search engine marketing, Pyxle envisions to establish an active digital marketing community in the country. The Colombo Digital Marketers Meetup has therefore been a key strategy to develop career paths and competencies in digital marketing, by organising insightful training sessions. The Colombo Digital Marketers Meetup plans on continuing similar editions in the future and welcomes enthusiasts from any industry to take part.
For the latest happenings on the Colombo Digital Marketers Meetup, join us on our Meetup page to stay updated!
by Pyxle PR on October 24, 2016
Pyxle has been, and continues to be an integral partner for delivering digital strategies to 4 leading banks in Sri Lanka. With our background of conceptualising futuristic solutions for the banking and finance sector, we have recognised the growing need for customised, accessible banking that goes beyond the traditional, in-person concept.
Our forte in world-class software development is now being diversified to cater to omnichannel digital banking solutions, by way of interactive banking kiosks. These kiosks can assist even the most remote locations in being equipped with a full range of banking services, where every unit shall be seamlessly connected to a centralised banking centre that operates 24/7.
Customers can perform any service with one-on-one assistance from a bank representative via video call, just like they would if they were at the bank. This thereby preserves the convenience of offering individual support to each customer, with the added benefit of confidentiality and the ability to bank anywhere, anytime.
To know more about these services, please get in touch with us today by calling us on 0115 355 366 or by sending us an e-mail at email@example.com.
by Pyxle PR on October 21, 2016
Consisting of a robust local and international portfolio, Pyxle aims to go beyond its present landscape by expanding its operations furthermore on a global scale. With a network successfully in operation in Canada, Malaysia and Sweden, we are striving to extend our market presence by reinforcing current partnerships and forging future ones during the coming month.
Sessions will comprise of a roadshow in Germany, along with participation at the Hightech Summit that is due to happen on the 8th of November at Stuttgart. This shall give us the chance to network with large-scale corporations as well as tech start-ups for emphasising on how their businesses can gain value by establishing operations in Sri Lanka. We will also be visiting Sweden for meeting our current clientele, to further strengthen partner relations and also grow our operations.
by Pyxle PR on October 12, 2016
The Colombo Process is an organisation which acts as an independent governing body for policies, standards and regulations revolving around labour sending countries in Asia. Primarily an information and publication based web platform, Colombo Process underwent thorough needfinding during its design stage. A user persona analysis was executed by our web engineering panel with quantitative and qualitative feedback obtained from questionnaires, surveys and one-on-one interviews from current audiences.
The wireframes created were subsequently reliant on all profiles from the persona analysis; making sure to strike the right balance such that every user profile was catered to equally, from an initial low-fidelity stage. Information findability was a major pain point that was brought to light during the requirement gathering stage. Improved information architecture was therefore delivered via compartmentalisation based on the user persona analysis that was carried out. This helped transform the manner in which users could find that they are looking for.
The intuitiveness of the search engine was thereby enhanced owing to these strategies. Add to this an accounts section which features industry standard security, along with knowledge sharing platforms and video conferencing tools to facilitate communication across member states.
The Colombo Process is an organisation that works with labour exporting countries in Asia, by facilitating a platform to create and discuss regulations, policies and crisis management regarding manpower placed overseas. In operation since 2003, 11 countries actively participate in this forum, with 8 observer countries offering the support required to sustain fair and equitable practices when it comes to labour export.
Visit the Colombo Process website at www.colomboprocess.org
by Pyxle PR on October 6, 2016
Commercial Bank of Maldives released its official website simultaneously with the commencement of its operations in Malé, earlier this month. With a visual identity that significantly differs from its parent organisation, our team of web engineers accommodated these variations to reveal a web presence that would enforce the bank’s mission for serving with cutting-edge technology.
Information for different audiences have been tabulated to provide maximum ease of access, complete with an interface that’s touch-enabled, responsive and highly engaging.
Visit the CBM website at www.cbmmv.com
by Pyxle PR on September 26, 2016
A change that was put to effect in due course of the last month, Google now omits the ‘mobile friendly’ label which appears on the left of search results. With a vast majority of websites now adhering to mobile responsiveness, the search engine giant determined that removing the label would de-clutter the display of search results.
Google also stated that websites with unnecessary pop-ups will be penalised during the forthcoming year. Banners which cover a significant portion of indexed content on webpages or interstitials that push content below the fold will negatively affect rankings.
Exceptions include cookie policies, legal disclaimers, age verifications, login requests for non-indexed content and banners which do not compromise on the immediate access of content.
It’s not breaking news that mobile responsiveness is ubiquitous and an absolute necessity for grabbing the attention of customers, retaining that attention and ensuring good ranking in search results today. What’s newfound is that the correct UI can also assist your website to land high within search rankings due to improved accessibility of content – and the correct design and placement of interstitials proves just that.
In conclusion, it’s safe to say that a carefully structured website leads to high quality, organic SEO. Both these aspects within today’s digital sphere go hand-in-hand. Therefore, our panel of web engineers and SEO technicians work in tandem to produce the right blend of strategies that result in a holistic digital presence.
Nowadays, concentrating on effective UI strategies in conjunction to SEO is the ideal blueprint to construct a competent web presence, unlike times gone by when each of these areas were individually focused upon.
Interested to know how we can help you? Reach out to us today.
by Pyxle PR on September 23, 2016
As the digital sphere accelerates into a fast-paced environment which millions depend on daily, the chances of security breaches tend to increase manifold too. Companies now excessively rely on web apps to satisfy consumer demands, while giving development teams tight deadlines to implement solutions.
As the usage for apps reach its peak, over 27,000 web scans and over 17,000 network scans have been analysed by Acunetix, disclosing all results over its comprehensive Web Application Vulnerability Report 2016.
A leading name in online security scanning, Acunetix has been helping websites and web applications achieve superior security standards since 2005. The security expert recommended actions which involve a combination of preventative measures as well as solutions to fix prevailing security defects.
Designing/developing platforms to instil high security and resist penetration from attackers is the foundation for sustaining robust websites and apps. Conducting a blend of automatic and manual testing on a regular basis helps to further maintain security standards through scanning, monitoring and resolving issues.
Being on the forefront of strategic software development and in partnership with Acunetix, Pyxle presents the perfect blend of competencies to cater to a web presence which strikes the right balance between security and functionality. Our updated security license from Acunetix enables enhanced scanning and resolution of issues during every stage of the software development cycle, including after implementation.
Talk to us today on how you can produce a website that complies with today’s security requirements. We can also offer a trial from Acunetix, by conducting a complimentary scan over your site or app.
Please refer to the Acunetix Web Application Vulnerability Report 2016 for more information.